About Our Logo A meandering river making its way along picturesque landscape; country pastures, rolling hills, quiet tree-lined banks, through waterfalls, and even a dam, while finally reaching Lake Ontario. From Gold, Pennsylvania to Rochester, New York, the Genesee River is one of the few rivers that flow North and is our company's symbol of the path in the heart of where Livingston Mutual serves its policyholders. Although Livingston writes in many areas of New York State, it is concentrated in western New York State, tied back to the beginning of the company in 1877. To learn more about the Genesee River go to the Letchworth State park website.